Impressed to see that the UK-based NHS National Electronic Library for Health is using RSS feeds. Interestingly it is using a Typepad blog account as an easy way to generate the feeds.

This is a good solution for many organisations (for example Google uses Blogger for its own online news room). However, my recommendation would be that they put the feeds through Feedburner or use a service like Nooked so that they can get some statistics as to how many subscribers are using it and what the most popular items are.

I'm pleased to read on Micro Persuasion that "Wiki Debate on PR Opens to Firms of All Sizes".

I don't always agree with Steve Rubel on his somewhat robust stance about blogging and PR but I still do think he has some expertise to share.

Previously I hadn't been able to understand why the discussion was restricted to "firms over 15 people". I totally agree with Steve's comment that he "wanted to make sure we had the right people in the room who can create change on a large scale". It just doesn't have any connection with the size of firm.

There are fantastic people in small firms and as sole operators. There are fantastic people in large firms. It's more to do with the choices people have made.

One comment I would make in favour of small operators is that they typically have to try harder  than people in a larger firm. If you've only got four people in the company you don't have anywhere to hide. It's always sink or swim. In a big consultancy or large in-house department you've more of an opportunity to float along with the rest.

Shel Holtz writes about an interesting article that appears in Harvard Business School's online "Working Knowledge for Business Leaders" publication. It doesn't offer any fascinating insights that you haven't already read on this blog or others but as Shel says it is an additional resource that you can shove under your boss's or clients nose if they try to dismiss corporate blogs.

Next Thursday I'm one of the speakers at the Rebuilding hope - the role of communicators in the aftermath of the London bombings conference.

The keynote speaker is leading broadcaster, journalist and commentator Darcus Howe. Others include:

Robert Webb, PR officer at Cardiff City Council who lost his sister in the London bombings

Colin Parry whose son was killed in the 1993 Warrington IRA bomb and has set up the Tim Parry Jonathan Ball Trust to promote peace and reconcilitation through conflict resolution learning programmes for young people

Adeem Younis founder of Singlemuslim.co.uk

Robin Campbell, head of media relations at Westminster City Council

Philip Young from the University of Sunderland who will discuss the ethics of inclusion

Andy Green, the author of Creativity in PR (a very good book that every PR person should read), on using brand communications to help bring communities together.

It promises to be a very interesting event with delegates from the police, health trusts, local councils, PR consultancies and charities. They include both public relations and communications professionals as well as diversity, equality and regeneration specialists.

If you want to attend there are still some places left. See the CIPR website for details.