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4.9.05 15:18


Can the blogosphere help find an A-list celebrity?

I wonder if the blogosphere can help The Soap Blog » Calling all A list Celebs….. Wouldn't it be great if through our community of bloggers if a real A-list celebrity (not an A-list blogger!) could be found to provide an endorsemenet promotional photo for Eie Flud's shop window.


How about giving her a little bit of link-love and seeing what happens.

5.9.05 12:06


UK small business trends

Interesting to see that Anita Campbell of Small Business Trends in the US has referenced figures on UK small businesses.


There are now more than half a million more businesses in the UK than in 1997. Figures just released by the Small Business Service also show that around 95% of businesses operating in all sectors are SMEs (small to medium sized enterprises - known as SMBs (businesses) in the USA).


The full statistics can be downloaded from the Small Business Service website.


Although this is my professional blog for Bruce Marshall Associates LLP many readers know that I am also an active member of the Labour Party.


The growth in business numbers since 1997 when Labour entered government are just one indication of how much the Labour Party has changed and can be trusted to run a sound economy.


However, I personally still think there is a lot more Labour could do to help small and medium sized businesses. There is still a reluctance amongst many Labour Party members to accept that we can be an all embracing party that welcomes entrepreneurs. But why should this be? Many people who would have traditionally have worked for others are now capable of working for themselves. We in the Labour Party should celebrate this, not decry it.


Where I think the Labour Party could still do more is in really understanding the needs of small businesses. Large government departments pay little more than lip service to concepts such as 'cutting red tape'. We've recently incorporated as a limited liability partnership and you wouldn't believe the difficulty we had in obtaining a new VAT number. The fiasco dragged on for over two months despite us being told in our first phone call that it should take no more than 10 days.


Now let us consider for a moment what might have happened if it had taken us over two months to provide what is required to the Inland Revenue or Customs and Excise. From past experience I can tell you they would have charged us. So doesn't it seem reasonable that we should charge them for what it has cost us in terms of time, inconvenience and embarrassment? 


We run a professional services business. I used be the in-house PR for one of the world's largest accountants for owner-managed businesses. We aren't babes in the wood when it comes to running a business. Yet we struggled to fill in some of the barrage of forms that get fired at you. What would it be like for someone with no experience of business, but is excellent at their trade or craft?


As a small business owner in the UK you feel that the government demands a lot of you, but gives you precious little in return (unless you happen to be in specific sectors or geographical areas that are eligible for special grants and loans etc).


Labour has improved things immensely compared to under the Conservatives, but we still have a long way to go. 

5.9.05 13:49


Blogs in The Sunday Telegraph

Telegraph | Money | Big business battles to keep up with the bloggers



Interesting article that focuses mainly on two blogs about UK supermarkets. Supermarket Sweep Up is about Tesco, while 173 Drury Lane is about Sainsbury's.

The most interesting quote in the article is:




It is a reflection of how underground blogging remains
in the UK that press officers at Tesco and Sainsbury appeared to be
unaware of the sites when contacted by The Sunday Telegraph.



In
the US blogging is far more advanced; some of the country's more
forward thinking corporations have joined the "blogosphere" by
launching their own sites.





UK PR professionals need to wake up quickly to the implications of blogs, citizen media, social media etc.



At the moment there is a tiny number of communications professionals in
the UK who are capable of advising clients on the blogosphere.



Personally I feel that one danger is that when businesses and public
sector organisations do respond it will be by turning to "blogging
evangalists". What they should be doing is understanding how they must
include blogs in with the overall communications strategy.



As an interesting aside the second most popular entry on my local councillor blog is "Morrison's is rubbish".
5.9.05 14:22


Tweaking the blog

Over the weekend I've tweaked the blog to make it easier to use,
although I've still got a bit of work to do. There is now just a simple
feed button and all of the other options are listed on a separate page
including the latest:


No Need to Click Here - I'm just claiming my feed at Feedster


5.9.05 15:14


What are RSS, web feed, XML and Atom?

Enterprising PR student Stephen Davies has written a good introduction to it all, which he has very kindly let me link to. Thanks Stephen.

If you still need to know more then the BBC has an another good explanation, where you can also easily subscribe to many of the BBC's best feeds.

If you're a fan of Big Bill then you might prefer Microsoft's explanation

5.9.05 16:01


Why UK businesses need to blog

I've got a meeting later today with the directors of a UK small
business and I've put together this list of links to help talk about
why they need to have a business blog:


Shoptalk 
on BBC Radio 4 talking about business blogs (you can listen until Wednesday 14 September)



Some good UK business blogs:



English Cut - Thomas Mahon, the blogging Saville Row tailor



Eie Flud - the fancy soap blog



Isabella Oliver - stylish maternity clothes



The Tin Basher - Paul Woodhouse says Butler Sheet Metal has increased its turnover by 35 to 45 per cent as a result of starting its blog



Stormhoek - a new South African wine being marketed via the blogosphere.



And from the USA:



Signs Never Sleep - a US small business that has increased sales of at least $35,000 thanks to its blog



By the way if you're a UK business wondering if this is right for you and some help in how to go about it then drop me an email or call on 0113 282 5321 or 020 7870 5322.

10.9.05 11:32


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