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Throwing the frisbee - Campbell v. BBC
The big PR story of the week has to be the on-going feud between Alistair Campbell and the BBC. My take on it right at the start is that Alistair was using the classic PR technique that I call 'throwing the frisbee'.
When I'm doing PR training presentations I always illustrate the technique by suddenly in mid-sentence throwing a frisbee into the audience. I then deftly change subject while the audience is suitably distracted by the frisbee. It never fails. That's what Alistair is doing with the BBC feud - most people have now forgotten about the substance of the story (the failure to find weapons of mass destruction).
My personal opinion is that the BBC has lost the plot. Gilligan is a reporter with an agenda (five years on the right-wing Sunday Telegraph before joining the Beeb). To use a single source for a major story is fine - but NOT if that source is also anonymous, then you do need some corroboration.
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To date 3 Comment(s)
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(9.7.03 11:31)
I also think Gilligan has backed himself in to a corner. He's going to have to fight very hard to not get dragged down by the weight of crap the government is beginning to fling his direction, despite the Beeb's very own Frisbee tactics.
Speaking of which, you are very correct re: Frisbees. This is what I've been saying all along regarding the whole matter - The PM removing his normal "Perma-Jacket" illustrated that things were going to get 'hot in here' in his questioning yesterday, and, as every 'good' politician should, he never replied to a single question with an answer that related to the question to which he was originally asked [I'm sure there's a better way of saying that, but I'm dammed if I can find it!].
Meanwhile, on the previous subject, I'm not a fan of blogger/blogspot at all - part of the point of blogs are comments, and Enotation just isn't good enough. Add to the fact that the servers are slow, slow, slow over there.
Keith (Come say hello - I do have some interesting things to say sometimes!)
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