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The importance of blogging for online PR
Over at Tom Watson MP there is an interesting discussion that once again highlights why blogs are an increasingly important PR tool. Tom tried searching Google for "Worst MP in the UK" and guess who pops up. What's worse is when you type "Worst councillor" and my council blog pops up. But this and the other examples that Tom cites do highlight how easy it is for internet campaigners to lead searchers to sites that are quite different to the ones that some companies would hope for.
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To date 4 Comment(s)
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(9.2.04 19:00)
Well, yeah - but who's actually going to run a search for "worst councillor" or "worst MP in the UK"? Hardly anyone at all, that's who. Like the original "talentless hack" googlebomb, this is just a bit of a larf, really - a cute little quirk of the net. I suppose there may be some kind of PR impact at a secondary level, though, i.e., when Mr Watson or yourself write about the phenomenon.
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(9.2.04 20:03)
I think the main PR issue is not so much using it for yourself to get a good Google ranking but more the danger of it being used against you. A environmental campaign group, disgruntled workers or consumers, the list goes on. Any of these could choose to Google bomb your reputation.
Or just imagine searching for "Jobs at Royal Mail" or "work as a postman" and being directed to the Communication Workers Union (or the blog of Billy Hayes, its general secretary).
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(9.2.04 20:16)
Hmm. I don't know enough about the way it works to say how easy or hard it would be to dislodge something as established as Royal Mail from the top of Google. With a smaller target, it could work well, though.
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