Martin 'Sick'smith was on BBC Breakfast News this morning peddling his novel. It must have been the most sycophantic interview I've seen in a long while. The more I hear about 'Spin' the more nauseating but strangely fascinating it sounds. Sixsmith is a shining example of why journalists can't just jump across the fence and become senior PR people. They are very different professions that share a lot of transferable skills.