Richard Bailey comments that this news release from Virgin Money is "a (successful) example of writing for press publicity". He highlights how "the story comes first amd how the client is only tangential to the story".

He's right, it's a good release except for a couple of minor quibbles. The final paragraph is badly writen. We don't need the word "outstanding" as that is simply their opinion and the author obviously haven't consulted their editorial style guide as he appears confused about when to use integers (e.g. using 9 instead of nine and twelve instead of 12).

That final paragraph looks like a standard boilerplate that a marketing manager at the client has forced the PR consultancy to include because they don't understand PR and/or the consultant hasn't explained it.

The Guardian style guide says:

numbers
spell out from one to nine; integers from 10 to 999,999; thereafter use m or bn for sums of money, quantities or inanimate objects in copy, eg £10m, 5bn tonnes of coal, 30m doses of vaccine; but million or billion for people or animals, eg 1 million people, 3 billion rabbits, etc; in headlines use m or bn