That's what we do in PR. Right? Not if you're Mike King, MD of Johnson King a self proclaimed "leading European B2B PR consultancy specialising in the technology and telecoms sector". So I guess ZDnet is a key market target for his clients such as Alcatel (I would tell you more clients but the fancy scroll box they use to list the clients on their website doesn't appear to work properly).

So what to make of this story from Rupert Goodwin's diary on ZDnet?