Sunderland University PR academic, Philip Young, has an excellent account of the recent Chartered Institute of Public Relations academic conference in Lincoln. Philip presented a paper entitled As Clear As Your Conscience about ethics in public relations.

Chris Rushton, also from Sunderland, presented the paper, Changing Modes of Editorial/PR Production, that most intrigued me. Chris has researched the volume of press releases going into news rooms and what happens to them, looking at factors such as how they are delivered (email, post, fax etc). Not sure if he looked at RSS. I'd love to be able to read this paper/research but as Philip comments in his post that is not the way academia works and it could be months or even years before it is available to PR practitioners in the field.