I don't know how long the site will remain live but Spin Bunny has just posted the following:

Official Statement from Spin Bunny

Spin Bunny received a gagging order last week from solicitors representing a UK PR agency offended by a Bunny story, and seeking recourse to Bunny’s sources. The order prevents us from naming the PR firm.

The team behind Spin Bunny has done its utmost in negotiations over the last week to keep Bunny alive and reach resolution out of court. That effort failed this morning and Bunny’s only option now is to shut down the Spin Bunny blog in order to protect the anonymity of its contributors and its sources.

Now I've just had a quick scan back over Spin Bunny's stories and can't find any that should merit this sort of heavy handed response. The only story that appears to go over the line is this one because it names three agencies, thus narrowing down the gossip to six individuals.

Surely a more sensible route would have been for them to have quietly asked for the story to be removed. My prediction is that this will simply encourage the story to spread throughout the internet, probably with more damaging details being added all the time.

The PR firm responsible should possibly have taken some PR advice of its own before embarking on legal action. It is often much harder to deal with your own crisis management than it is to assist a client where you can take a step back and make rational judgements. As an outside observer it appears to me that this decision was taken on emotional rather than purely professional grounds.