Veteran IT journalist and blogger David Tebbutt has an interesting article in today's Guardian Online supplement about how Socialtext's Wiki software was used to organise the recent Les Blogs conference in Paris.

I'm not quite as excited yet by wikis as some other communications professionals are. The concept is brilliant but I think we still have some way to go before the usability is easy enough to spread out beyond the more IT literate amongst us.

Update: Just seen that David has a link to the article on his blog.

He also questions the "blog etiquette regarding one's own published articles". I always get irritated by the idea that there is something wrong with the idea of self-promotion on a blog. After all it is a personal publishing medium. Self-promotion is totally positive.

The ethical/moral question is that you should be upfront about it. Full disclosure is essential. Go ahead plug your article, company, product, service, client or anything you want. But be honest about the fact that you have a personal interest in plugging it.