Charity gives money to fatcat business leaders - stuartbruce

A headline that's almost guaranteed to grab attention. A story in Third Sector magazine highlights a fabulous fund-raising idea by Kent Air Ambulance, which has offered regional business leaders a crisp £50 note. The twist is that they are challenged to compete with each other to see how they can use their entrepreneurial skills to turn £50 into a fortune for the charity.

Brilliant. Simple and effective. One for the ideas bank.

18.5.05 13:46

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Stephen Davies / Website (18.5.05 16:10)
Excellent idea! With the recent buzz of the BBC's TV programmes, The Apprentice and Dragons' Den , it's certainly tying in with current TV agenda.

John23 / Website (23.5.07 15:50)
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online / Website (15.7.07 06:13)
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