Not so much a good PR idea but a great viral campaign from Dutch airline KLM. Check out this no strings attached competition. Send it to your friends and as they play you get another chance to enter (note I haven't looked at how they check - email, IP address, cookies, whatever!).

From Tom Watson MP, a Lord Commissioner of Her Majesty's Treasury no less. Which in reality is a Government Whip ensuring that backbench MPs behave themselves. It's great to see that the UK's first blogging MP is continuing to blog as he climbs the Parliamentary ladder.