Recently I've been talking to more and more people about the potential of blogs as a business or public sector communications tool. But if people aren't familiar with blogs (which most aren't) it can be hard to explain what they are, unless you're in front of a PC while explaining.
I've been trying to craft an elevator pitch to explain it and so was please when I spotted the 'Blog Elevator Speech' title in Feedreader. Kevin Dugan has posted his blog elevator pitch.
However, I don't think it works for my audiences. It's still way to complicated. For a start I couldn't possibly use the words 'aggregator' or 'RSS' as both would require an elevator pitch to explain what they are.
I'm going to keep working on it and will share my thoughts here. In the meantime if anyone wants to chime in I'd be very interested in your thoughts.
