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Why you would want to work in PR

Good post
by Tom Murphy about why you would want a career in public relations.
One that I would probably add is that it is changing. It is becoming a
real PROFESSION.


The quality of education offered by universities is impressive (take a look at PR Studies and Mediations for just two examples of good PR blogs by UK academics).


The newly acquired Chartered status of the Chartered Institute of Public Relations is also important (not that the link is still ipr.org.uk as cipr.org.uk takes you somewhere else!).

6.7.05 10:40
 


To date 6 Comment(s)     TrackBack-URL


Dennis Howlett / Website (7.7.05 12:42)
Making something 'Chartered' doesn't bestow professional status. That comes from reputation and skill. Look at the number of accountants lining up to take their place alongside crooked CEOs. Look at the destruction of a fine firm - Andersens - when a handful of rogue partners decided to rip up the rule book.
Given that traditional PR is an outcome of advertising, it will require a bloody sight more than charter status to make it respectable.
you know the old joke: "What do you call a bunch of lawyers at the bottom of the sea?" "A good start." And they're a profession too!


Philip Young / Website (9.7.05 10:10)
Thanks for the mention Stuart. This is a pretty shameless plug but I have posted something telling students why they might ant to do PR at Sunderland at http://publicsphere.typepad.com/mediations/2005/07/why_do_pr.html#more


Philip Young / Website (9.7.05 10:10)
Thanks for the mention Stuart. This is a pretty shameless plug but I have posted something telling students why they might ant to do PR at Sunderland at http://publicsphere.typepad.com/mediations/2005/07/why_do_pr.html#more


(9.7.05 10:48)
Dennis is right. Simply achieving chartered status doesn't make you professional. But it is a start.
However, I disagree with Dennis' statement that "traditional PR is an an outcome of advertising". Not for me it isn't. This goes to the heart of the debate about where public relations sits alongside marketing.
Both are disciplines in their own right and have equal status. Both need a place in the boardroom. Yes, you can use public relations tactics as a marketing communications tool but that is only a tiny part of what the public relations profession is about. Media relations is only part of what we do (and the one that Dennis is probably most familiar with).
There is also community relations, internal communications, investor relations and so on and son. Many of these can have a much bigger effect on an organisation's behaviour and resulting reputation than the small part occupied by marcoms.


Marat Cool / Website (20.7.05 12:23)
Very nice site. Thanks for your hard work in this site. I m glad I stopped by and will again many times.


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