Telegraph | Money | Big business battles to keep up with the bloggers
Interesting article that focuses mainly on two blogs about UK supermarkets.
Supermarket Sweep Up is about Tesco, while
173 Drury Lane is about Sainsbury's.
The most interesting quote in the article is:
It is a reflection of how underground blogging remains
in the UK that press officers at Tesco and Sainsbury appeared to be
unaware of the sites when contacted by The Sunday Telegraph.
In
the US blogging is far more advanced; some of the country's more
forward thinking corporations have joined the "blogosphere" by
launching their own sites.
UK PR professionals need to wake up quickly to the implications of blogs, citizen media, social media etc.
At the moment there is a tiny number of communications professionals in
the UK who are capable of advising clients on the blogosphere.
Personally I feel that one danger is that when businesses and public
sector organisations do respond it will be by turning to "blogging
evangalists". What they should be doing is understanding how they must
include blogs in with the overall communications strategy.
As an interesting aside the second most popular entry on my local councillor
blog is
"Morrison's is rubbish".
