The latest edition of
Yorkshire & Lincolnshire Business Link
has an article on business blogging (not online). It features quotes
from me; Bill Gates; Colin Ong, managing director of MC Consulting;
Christopher Webb, PR manager of CODA and Andy Cawley of Bluestorm.
All except one understood blogging and were in favour of it. I'm not
sure that Christopher Webb really understands yet what it is all about
and his standout quote was "I've come to the conclusion that blogging
is a great way to either me or my CEO fired or locked-up".
He also says that "blogging might be useful in a consumer market...
from out point of view we're a software house producing
business-to-business software applications, part of a financially
quoted group."
Well personally I can see lots of ways that CODA could produce an
excellent blog without any worries about financial regulations and
legal implications. I've handled corporate communications for major
PLCs and accountants and am confident that Christopher is worrying
unecessarilly. He does concede that he is considering adopting a blog
as a forum for internal communication.
