Yesterday I commented on how dire the new Leeds branding initiative is. It
gets worse. Tonight's Yorkshire Evening Post contains some letters critiscising
the brand.

The first points out that exactly the same slogan "Leeds, Live it, Love it"
had already been used by "Hong Kong, Live it, Love it". A quick Google search
led me to the official Hong Kong tourist board site.

I then thought I'd try a quick search
on "Leeds, Live it, Love it" and guess what? The top entry is the Leeds Initiative website. The second
is yesterday's post on this blog. Even worse is the fact that the Leeds
Initiative site has a clear link to the official Leeds, Live it, Love it web site, which is more than the official Marketing Leeds site does. It still just features the logo and says "
We will soon be launching our consumer-focused websites...".

It seems that it's not just me and some YEP readers who aren't
impressed. As a councillor I received an email alerting me to this post on the Leeds Kerbside blog. 

This is more than just sad. Some of us really do live in and love Leeds
and just wish people who are being paid respectable fees and salaries
to do a job would do it a bit better.