Just found out that I was quoted in last week's Guardian in an article by Dominic Timms about Blog Relation's PR blog survey. My quote was:
"The PR who ignores blogs
is even a bigger fool than the those who think that blogs change
everything," said Bruce Marshall, the founder of UK technology PR
company Bruce Marshall Associates.
It sits alongside a quote from Neil Boom of Gresham PR who says:
"Why are blogs any
different from any other form of company pressure or mad crank? If
companies waste their time trying to deal with bloggers they will tie
themselves up in knots," said the Gresham PR chief, Neil Boom.
The problem with quotes taken out of context (The Guardian
lifted both of these from the survey without speaking to either of us)
is that you don't fully understand what people meant. I'm sure Neil
didn't just say that, as if he did then I think his clients will be
getting some seriously bad advice.
I stick to my belief that blogs are just another channel/medium that
need to be considered as part of an overall communications strategy.
For some companies they might form a big part of the strategy, for
others a tiny part. But you need to consider them, in order to make
that decision.
