I've just spoken to a journalist from the BBC who is researching a
story about the Leeds, Live it, Love it fiasco. This prompted me to do
a little more research on the ... "live it, love it" slogan. And a very
popular one it appears to be. Not only is it the slogan of Hong Kong's
international award winning tourism campaign but also:
> The home page of
Experience Nottinghamshire says "So live it, love it and discover Nottinghamshire today"
> The owner of
liveitloveit.com is
Visit Scotland
> or Auckland Regional Council's
Big Clean Up campaign
> or via Cafe Press you can even buy
Live it, Love it t-shirts
So I guess this means that Marketing Leeds isn't going to succeed in a trademark application.