Property Week has an
article about the
Newhomeblogs.co.uk in which I am quoted. It's paid subscription only but you can sign up for a free trial.
My quotes were:
Stuart Bruce, a blogging expert at technology consultant Bruce
Marshall Associates, says the message sent out by a sponsored site is
mixed. ‘It is a moneyspinner and I think many original bloggers would
say that this goes against the grain,’ he says. ‘But whether they like
it or not, over the last 12 months blogs have taken off and have become
mainstream, particularly among US corporates, who see the potential of
presenting a more humane face. Even the vice-chair of General Motors is
blogging.’
Bruce believes it is very astute of a UK company to pick up and run with the idea.
And:
Bruce foresees a day when housebuilders use their own blogs to
replace the acrimonious atmosphere of public consultation, and only
well-organised groups get their say.
‘Blogs are an ideal way
for the public consultation that has become a central part of the
planning process,’ he says. ‘It is a fast way to float ideas and reveal
the changing dynamics of a scheme during the consultation stage. It
also means people can respond immediately.’
The other interesting fact to emerge from the article is that it
appears that David Wilson Homes understands the blogosphere better than
many companies and has been using the blog "to interact with its
customers".
