Ethics in public relations - stuartbruce

As long as I have practised professional public relations I have been a
member of the Chartered Institute of Public Relations and have always
abided by its Professional Code of Conduct (can't provide a direct link as the CIPR site uses frames).

Neville Hobson has an interesting post on the International Association of Business Communicators code of conduct which mirrors much of what is in the CIPR code.

It is important that as professional communicators we continue to
highlight the fact that we are bound by such codes, because too many
people still prefer to believe the often negative media coverage about
our profession.

31.10.05 18:28

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To date 2 Comment(s) TrackBack-URL

Constantin Basturea / Website (31.10.05 21:27)
I think this is the (direct) link you were looking for: http://www.cipr.co.uk/Membership/membership7.htm

Stephen Newton / Website (1.11.05 12:55)
Unfortunately, there’s a widespread perception that any discipline involved in communicating on behalf of business must be corrupt. After all, Shona Seifert, the former Ogilvy & Mather executive sentenced to 18 months in prison for over billing the US government, was asked to write code of ethics as part of the community service element of her sentence. It’s as if nobody had thought of writing such a thing before.
And to make things worse, the result was very poor. Apart from ignoring all the hard work of academia, existing codes and anything ever written on business ethics, it’s little more than a whinge about the complex accounting methods that brought her down.

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