FT says you gotta blog - stuartbruce

The Financial Times has an article
(archive is subscription only) which says that companies have to have a
blog. Well actually it doesn't go that far but it is significant that
the FT is continuing to write about blogs. At least it means that CEOs
will sit and listen.

One sentence that jumped out at me was "Kryptonite's lack of a
significant blog of its own meant it had no efficient way to respond to
the blogger's original claim". While this isn't true it does help to
stress the growing significance of blogs.

4.11.05 18:19

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