One of the earliest and biggest business blogs for consumers is the Stonyfield Farm 'Cow'munities byre of blogs. Andrew Lark points to this story about Stonyfield's success. They get it's all about participation.

Although it's worth noting that Stonyfield Farm (owned by French company Danone) no longer has the dairy blog field to itself. The new bull in the field is Danish dairy giant Arla Foods.

Arla currently has three blogs - all in Danish at the moment. Arla's UK headquarters are on a new business park about five minutes from our office.