At Friday's University of Sunderland conference one of the themes that I
talked about was that over the next few years blogs would morph back into the
mainstream web. I said that I think traditional web sites will acquire blog type
features and blogs will start to acquire features more commonly seen on
traditional websites.
It appears that Gary Stein of Jupiter Research has been thinking
along similar lines. He writes that
he thinks the definition of blog is about to change as blogs become more
mainstream and gain wider acceptance.
UPDATE: Just seen Steve Rubel's take on
this. He thinks we're wrong and says "I don't know about that one, Gary. I think
there will be a static Web and a dynamic one and links between the two. I don't
think that blogs will be assimilated into the core the way that RSS will
be."
In my opinion it has already started to happen. Just look at how newspapers
such as the Daily Mail have started to include reader
comments on its web news stories.
That's a traditional web site becoming dynamic social media infuenced by
blogs.
