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Top of the Blogs - does it really matter?
Up until very recently I didn't think much of the various blog ranking tables that are around. I still don't, although I've a little more time for them as several people I've had contact with have been impressed with my rankings (well more impressed than I am!).
Let's start with the PubSub PR List. Currently I'm ranked number 6 (I am not a number!) which is a lot better than when it first appeared and I was way down below blogs I'd never even heard of. The problem with the PubSub list is it changes quite rapidly, but that might just be because it's new.
The Technorati list is much more consistent. I'm currently ranked 20 for public relations and 28 for PR, which makes sense as I tend to use the term public relations more often than I do PR (I don't like the alternative definition of press relations). My rankings have varied between 14 and 29.
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To date 6 Comment(s)
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Philip Young
/ Website
(23.11.05 21:23)
Pub Sub is interesting - a bit like advertising equivalents for measuring media relations, great when you have a page one story that you can tell a client is worth £36,657, but just as easily dismissed as a clumsy and unreliable measure when you only made a filler on page 26. (Incidentally, I think it's great as I made No2 yesterday and am clearly the most influential blogger in the world, ever!).
More seriously, anything that gives us something tangible with which to capture 'value' has to be accorded some value and this may be developed into a truly useful tool.
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Neville Hobson
/ Website
(23.11.05 23:14)
The trouble with the PubSub list is that it displays daily results, so inevitably you will see wide swings.
Look at today's for instance - some of the blogs that have risen and fallen have done so by enormous margins in the rankings. More valuable to see this type of info over a longer period such as 30 days.
As for Technorati, stats such as you mention, Stuart, are greatly influenced by what bloggers themselves have filled in. So that is bound to skew any results.
There isn't a perfect measurement system yet so you need to consider wide-ranging tools that may help you get a sense of a particular blog's influence.
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scohen@pubsub.com
/ Website
(24.11.05 00:30)
Thanks for your comments on the PubSub Community Lists. We are continuing to work out possible kinks. Daily numbers do fluctuate because daily influencers fluctuate. Someone could be the hottest blogger of the day and then tail off as the week or month progresses. This is onle measurement of influence.
By providing a list of linkrank over time, we could see less fluctuation in the placements, something that we are contemplating. So, my question is: Would you like to see daily influencers or a more spread out influence, say 30 days worth, averaged out over the month? Or both?
Steven M. Cohen
Senior Librarian
PubSub.com
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Neville Hobson
/ Website
(24.11.05 21:53)
Steven, I'd like to see a Top 100 list over a 30 day period. I'd say that would give a much more valid view of influence ranking than can be glenaed from those wild swings that happen daily.
But also keep the daily one!
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(25.11.05 08:34)
Neville's right. Seeing both would be the best option. But at the end of the day league tables are mainly ego trips and not a measurement tool I can see as being appropriate for my work. As Philip said they are similar to the hideous AVEs. In new business proposals I've quoted Neville (and credited him!) saying "You can have an audience of five people if those are the ones you need to have the conversation with" (It's not exact and I think Neville was talking about podcasts, but the same applies).
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