The New York Times quotes media and technology analyst Charlene Li of Forrester Research as saying that as businesses recognise the growing influence and readership of blogs they will spend between $50 to $100 on blog advertising and marketing.

At Bruce Marshall Associates PR we are finding that a lot of our new business leads are abut corporate blog consultancy. Businesses and public sector organisations tend to be interested in three main areas:

1) Help to set up their own blogs both external and internal.

2) Help with monitoring the blogosphere and then responding to and creating positive conversations.

3) Advice on advertising and sponsoring existing blogs.