I'm pleased to read on Micro Persuasion that "Wiki Debate on PR Opens to Firms of All Sizes".

I don't always agree with Steve Rubel on his somewhat robust stance about blogging and PR but I still do think he has some expertise to share.

Previously I hadn't been able to understand why the discussion was restricted to "firms over 15 people". I totally agree with Steve's comment that he "wanted to make sure we had the right people in the room who can create change on a large scale". It just doesn't have any connection with the size of firm.

There are fantastic people in small firms and as sole operators. There are fantastic people in large firms. It's more to do with the choices people have made.

One comment I would make in favour of small operators is that they typically have to try harder  than people in a larger firm. If you've only got four people in the company you don't have anywhere to hide. It's always sink or swim. In a big consultancy or large in-house department you've more of an opportunity to float along with the rest.