I haven't posted yet on how good I think the new Nokia blogger relations
blog is as I didn't want to just do a "me too" post after whats already been said by
Steve Rubel,
Jeremy Pepper and
Loic Le Meur to name but a few. The
Nokia N90 blog is an example of how a pure marketing blog can work well. Essentially it's linking to posts by other bloggers about the N90. Some of these have been 'seeded' by providing the bloggers with N90s as part of Nokia's blogger relations programme. Brilliant.
Congratulations to
Andy Abramson the genius behind the initiative. It's one I'm going to feature in future presentations when I'm talking to UK companies about blogging. The one problem is that it works. It makes me want a
N90 to replace my Nokia 6230 but I'll have to wait until my Vodafone contract will allow me to upgrade. Shame.
