Completely pointless mobile phone picture from University of Sunderland blogging conference! At yesterday's University of Sunderland Making the News conference I tried my hand at moblogging for the first time. And it wasn't too good. Vodafone doesn't just send the picture, as I imaginged it would. It adds all sorts of its own marketing garbage. There is probably some other way of doing it, but the ability to blog from my mobile phone is of such little interest to me that I don't think I'll waste time figuring it out.

18.11.05 15:45 Permalink / comment

You have received a new message You have received a message from phone number +447900985960

18.11.05 10:55 Permalink / comment

UK government PRs do get blogs Stuart Jones, a blogging accountant in Kendal, Cumbria, has an interesting post that shows that some UK PR people are monitoring blogs and responding to them. Francis Taylor, a media relations officer at Her Majesty's Revenue and Customs (the new name for the merged Inland Reveune and Custom and Excise) to ask him that he refer to the new organisation by its proper name. However, Stuart's response shows that he was not too impressed at what he saw as an attempt at message control. Still it's good that HMRC is monitoring blogs and realises their importance. What would be really good is if they started thier own. I think their is a real opportunity to show that the often despised "character blog" can work. Remember Hector the Tax Inspector from the adverts? He could come back with a blog with handy hints and tips on how to complete your tax return and also sorts of other helpful advice to help show that HMRC isn't really a faceless monolith that doesn't care about its customers. Before I started my own business I was the in-house PR for accountants Grant Thornton and it would be great to combine that experience with my blogging expertise. How about it HMRC, fancy a meeting to at least talk about it?

17.11.05 10:53 Permalink / comment

Response Source newswire beefs up RSS feeds Response Source, the UK PR newswire, has improved its RSS feeds so that journalists can now subscribe based on subject category and keyword. I haven't had a chance to explore it yet but both the news release and the email I received from Daryl Wilcox, CEO of Response Source, make it sound good. Disclaimer - My company Bruce Marshall Associates PR is a big fan of Response Source and use its newswires, journalist leads emails and media database.

9.11.05 15:58 Permalink / 1 Comment / comment

Stone Creek Coffe blog interview BusinessBlogWire.com has an interesting interview about the Stone Creek Coffee corporate blog. Tom Pionek, Stone Creek's technology and marketing director, offers some useful insights for companies that are considering starting a business blog.

4.11.05 08:25 Permalink / 2 Comments / comment

The New Way is the Old Way Creating Passionate Users: How to spend your marketing and ad budget has a table showing the 'old way' and the 'new way' to spend your PR and marketing budget. The problem is that what is listed as the new way looks pretty much like what I've been doing since I started practising PR in 1989. It's the same old issue of people who don't really understand what public relations is really about trying to pass judgement on a profession. What they are usually trying to have a go at is media relations for marketing communications. Well that is a tiny sub-set of what public relations really is. The table doesn't make any sense. One of the old ways listed is "Hire a PR firm" but then at least 13 of the 17 'New Way' activities are actually things that a good PR consultancy would always have advised you and helped you to do anyway.

1.11.05 09:13 Permalink / 5 Comments / comment

Ethics in public relations As long as I have practised professional public relations I have been a member of the Chartered Institute of Public Relations and have always abided by its Professional Code of Conduct (can't provide a direct link as the CIPR site uses frames). Neville Hobson has an interesting post on the International Association of Business Communicators code of conduct which mirrors much of what is in the CIPR code. It is important that as professional communicators we continue to highlight the fact that we are bound by such codes, because too many people still prefer to believe the often negative media coverage about our profession.

31.10.05 18:28 Permalink / 2 Comments / comment

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