Financial Times starts a blog As yet another sign, as if we needed anymore, that business blogs are now accepted by business leaders the Financial Times has started a blog. Well sort of. It doesn't look much like a traditional blog. But it is asking readers to "help shape tomorrow's paper: send and read comments online". That's the venerable FT starting a conversation with its readers. It's also an example/evidence of what I predicted about blogs and websites adopting each others features and eventually becoming one.

1.12.05 06:50 Permalink / 1 Comment / comment

Nokia's blogger relations blog is brilliant I haven't posted yet on how good I think the new Nokia blogger relations blog is as I didn't want to just do a "me too" post after whats already been said by Steve Rubel, Jeremy Pepper and Loic Le Meur to name but a few. The Nokia N90 blog is an example of how a pure marketing blog can work well. Essentially it's linking to posts by other bloggers about the N90. Some of these have been 'seeded' by providing the bloggers with N90s as part of Nokia's blogger relations programme. Brilliant. Congratulations to Andy Abramson the genius behind the initiative. It's one I'm going to feature in future presentations when I'm talking to UK companies about blogging. The one problem is that it works. It makes me want a N90 to replace my Nokia 6230 but I'll have to wait until my Vodafone contract will allow me to upgrade. Shame.

1.12.05 06:36 Permalink / 2 Comments / comment

Harvard Business School backs business blogs Shel Holtz writes about an interesting article that appears in Harvard Business School's online "Working Knowledge for Business Leaders" publication. It doesn't offer any fascinating insights that you haven't already read on this blog or others but as Shel says it is an additional resource that you can shove under your boss's or clients nose if they try to dismiss corporate blogs.

29.11.05 14:28 Permalink / 1 Comment / comment

Yet another ranking of PR blogs Media Orchard has beaten me to it with this ranking of popular PR blogs using Silktide's free SiteScore tool. I was busy yesterday with a new business meeting with a potentially very interesting client so didn't have time to do a post using exactly the same idea. Instead I've added some that Media Orchard missed (it takes too long!): CorporatePR ... 8.4 A PR Guru's Musings ... 8.3 PR Studies ... 8.3 Naked Conversations ... 8.2 NevOn ... 8.2 NewPR Wiki ... 8.2 BlogWrite for CEOs ... 8.2 mediations ... 8.0 Richard Edelman -- 6 A.M. ... 7.7 POP! PR Jots ... 7.6 Bilder im Kopf ... 7.6 Media Orchard ... 7.5 Desirable Roasted Coffee ... 7.5 On Message from Wagner Communications ... 7.2 For Immediate Release: The Hobson and Holtz Report ... 7.2 PR Blogger ... 7.1

29.11.05 11:03 Permalink / 1 Comment / comment

Business will spend $50 to $100 million on blog advertising and marketing The New York Times quotes media and technology analyst Charlene Li of Forrester Research as saying that as businesses recognise the growing influence and readership of blogs they will spend between $50 to $100 on blog advertising and marketing. At Bruce Marshall Associates PR we are finding that a lot of our new business leads are abut corporate blog consultancy. Businesses and public sector organisations tend to be interested in three main areas: 1) Help to set up their own blogs both external and internal. 2) Help with monitoring the blogosphere and then responding to and creating positive conversations. 3) Advice on advertising and sponsoring existing blogs.

27.11.05 14:17 Permalink / 1 Comment / comment

Clogger - watching the corporate bloggers Hat-tip to Drew B for a link to Clogger this new blog that "blogs about the corporate bloggers". Content, and comments, are so far very interesting.

25.11.05 09:29 Permalink / 4 Comments / comment

Top of the Blogs - does it really matter? Up until very recently I didn't think much of the various blog ranking tables that are around. I still don't, although I've a little more time for them as several people I've had contact with have been impressed with my rankings (well more impressed than I am!). Let's start with the PubSub PR List. Currently I'm ranked number 6 (I am not a number!) which is a lot better than when it first appeared and I was way down below blogs I'd never even heard of. The problem with the PubSub list is it changes quite rapidly, but that might just be because it's new. The Technorati list is much more consistent. I'm currently ranked 20 for public relations and 28 for PR, which makes sense as I tend to use the term public relations more often than I do PR (I don't like the alternative definition of press relations). My rankings have varied between 14 and 29.

23.11.05 17:41 Permalink / 6 Comments / comment

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