Softalk blog is taking the right direction Piaras Kelly says "Concentrate about your product, then think about a blog!" He kindly cites the new Softalk blog Let's talk business as one that is taking the right direction.

15.10.05 09:48 Permalink / 2 Comments / comment

Softalk blog is taking shape The Let's talk business blog for our client Softalk is starting to take shape. It's already starting to get a good few visitors and several customers have responded to Simon Bate's request to provide some feedback on the current development work on its OfficeTalk contact relationship management system.

14.10.05 13:13 Permalink / 2 Comments / comment

New survey says 19% of small and medium size businesses use blogs a marketing tool Internetnews.com reports the results of a survey that says 19% of small and medium size businesses use blogs as part of their marketing. Even more surprising is that 11% claim to use podcasts and 10% RSS. The survey was conducted by internet hosting company Interland. I'm not sure how realistic these figures are. Certainly Interland's website doesn't inspire confidence. It has no apparant links to the survey so that you can check the methodology and even more surprising it apparantly has no corporate or media information at all. These figures apply to the US which is still ahead of the UK in business blogging but I still don't think 19% of SMEs/SMBs are blogging. I guess the survey was conducted on-line and thus those taking part were self-selected early adopters of internet technology.

11.10.05 08:45 Permalink / comment

Wall Street Journal on a "blog is an excellent way to get business" Following on from my quotes in Property Week about blogs and selling houses, Dave Taylor at Blog Business Summit points to an interesting article (subscription only) in the Wall Street Journal about the benefits that estate agents (realtors) can get from blogging. One estate agent is quoted as getting 20 to 30 contacts a month through his blog and says: "Having a blog is an excellent way to get business" Some of the other good quotes were: “What the blog did was take a buyer, before he walked through my door, and sold him on my house” “It’s a way I can give them information without having to speak to everyone every day” “It’s like when you give out a business card, you don’t necessarily get a hit back [right away] but it’s generating an intangible.”

11.10.05 08:21 Permalink / 2 Comments / comment

The dawn of PR blogging Phil Gomes has an interesting post which provides a timeline of the earliest PR bloggers. Phil was by far and away the earliest on August 3, 2001. Tom Murphy and Kevin Dugan followed up in 2002. That makes me one of the late early adopters! I started in July 2003, which was the same time as Jeremy Pepper. My professional public relations blog wasn't my first foray into the blogosphere. I actually started a blog as a local councillor in April 2003. I was the first local politician in the UK to blog, and very nearly the first politician but I was narrowly beaten by Labour MP Tom Watson. If you have time it's worth reading Phil's full post and taking a look at the original BusinessWeek Blogspotting post that inspired Phil.

10.10.05 08:43 Permalink / 2 Comments / comment

Ham & High launches blog The London chattering classes' favourite local newspaper, the Ham & High, has launched Hamblog, a blog from the newsroom of the Ham&High. It includes a blogroll (of blogs written within its circulation area in north London) and comments but no trackbacks or RSS feeds. It does explain that the lack of RSS feeds is because the blog is powered by CommunityServer which doesn't yet offer the facility. The main Ham&High newspaper does offer feeds.

6.10.05 10:41 Permalink / 1 Comment / comment

Business Link - To blog or not to blog The latest edition of Yorkshire & Lincolnshire Business Link has an article on business blogging (not online). It features quotes from me; Bill Gates; Colin Ong, managing director of MC Consulting; Christopher Webb, PR manager of CODA and Andy Cawley of Bluestorm. All except one understood blogging and were in favour of it. I'm not sure that Christopher Webb really understands yet what it is all about and his standout quote was "I've come to the conclusion that blogging is a great way to either me or my CEO fired or locked-up". He also says that "blogging might be useful in a consumer market... from out point of view we're a software house producing business-to-business software applications, part of a financially quoted group." Well personally I can see lots of ways that CODA could produce an excellent blog without any worries about financial regulations and legal implications. I've handled corporate communications for major PLCs and accountants and am confident that Christopher is worrying unecessarilly. He does concede that he is considering adopting a blog as a forum for internal communication.

5.10.05 10:08 Permalink / 2 Comments / comment

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